Sony executives are convinced the market potential of Wonderbook: Book of Spells , the new concept of augmented reality interactive book that will, in his debut, in collaboration with JK Rowling, author of Harry Potter . “It’s larger than we have for Christmas, “said Fergal Gara, director of Sony UK. “We still have much work to do and much to communicate to the consumer. Will have to work with the stores.” “If customers understand what they are offering, then you should fly shops. It is like nothing you’ve seen before” defends Gara. ” The views we have gathered this week is that it is special, unique, that is the limit.
That’s what you want when you’re in a sector like this,” Gara said. In fact, Graham Chambers, head of sales of video games Amazon, believes in the same line. “I think it’s awesome, very innovative and good to see the PlayStation 3 offers something like this so late in its business cycle. I’m sure it will be very attractive to parents and children.”