Sony Xperia Z Smartphone to Unleash in August 2012

Sony’s flagship device for the second half of the year year, the Sony Xperia Z, is rumored to be slated for an August 2012 launch. This device will replace the company’s current flagship device, the Xperia S.

sony xperia z launch

A new family of xperia by sony

The forthcoming Xperia Z handset joins Sony’s upcoming lineup of smartphones this year that includes the Xperia C, Xperia E and Xperia Y, three new second-generation NXT phones. Unlike the Xperia Z, however, these three devices will reportedly be launched earlier, possibly in July 2012.

These devices will all carry an OLED display and an S4 Snapdragon processor. Moreover, they will have camera lenses with Cybershot technology and lenses from the T Camera line. They will likewise sport PlayStation Certification and have an integrated Walkman audio player.

However, these specifications are only based on rumors, for now, and might not even be present in the phones. At the very least, we know that the specifications of the Xperia Z will be higher than those of the Xperia S, which is still a pretty decent phone according to today’s standards. The Xperia S sports a 4.3-inch LED-backlit capacitive LCD touchscreen and a resolution of 720 x 1280 pixels. It also has a 1.5 GHz dual-core Qualcomm MSM8260 Snapdragon for its processor.

At any rate, consumers will know soon enough as Sony is scheduled to reveal its fresh Xperia devices in an Xperia media preview event to be held in Singapore this coming June 20th.

Since its separation from its former partner, Ericsson, Sony had been quite aggressive in producing and marketing its new devices. It made tech headlines recently through a Facebook campaign called “Fast Forward” that allowed users to decide when the company will unveil one of its new Xperia devices. This campaign revealed the Xperia Miro, an Android device targeted at the low- or mid-tier market. The Japanese company as well  recently unveiled another low-end smartphone called the Xperia Tipo.

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